TOTUM offers jewelry, cosmetics, clothing, home interiors and leather goods.
It started as an online shopping company through social media platforms such as Instagram and the South Korean online site Naver.
In 2018, it registered a sales record of its Q-bag and since then it opened a chain of around 20 stores all over South Korea and a showroom in Florence, Italy. Thanks to a partnership with the haute-couture store Viganò, it also sells its products in Milan, Italy.
TOTUM is partnered with bnt news, a fashion digital and hardcover magazine very influential in Asia, and it serves as the head editor in chief for its Italian branch:bntnewsitaly.